CED Web Site: A Proposal for Self Funding and Expansion

By

Harold Johnson

Kent State University

July 12, 1998

CED Board Meeting - San Antonio, TX

Problem:

The CED Web site (www.educ.kent.edu/deafed) has established itself as a unique and valuable source of Web based, Deaf Education information. Since its inception in August of '96, it has "served" well over 1 million files to individuals throughout the world. Unfortunately, the long term viability of the Web site is in serious question. This situation is essentially due to three factors: 1) the lack of ongoing funding to cover the cost of student labor to maintain the site (i.e., $13,000 to 14,000 a year); 2) the requirement to purchase additional "hard-drive" space to "serve" the site; and 3) the need to expand the number and diversity of individuals that post information to the site. As such, we are facing a "make-it" or "break-it" point for the CED Web site.

Solution:

One of the more popular components of the CED Web site is the "Employment Section". Since the onset of this section, 356 Deaf Ed. jobs have been advertised. These jobs, ranging from teachers (148), to administrators and support personnel (110), to university professors (81), were all sent to me as part of a "general" mailing or with a specific request to be placed on the CED Web site. In each case, the jobs were listed and described as a "no cost" professional service. Informal feedback from students and faculty at U.S. Deaf Education Teacher Preparation indicates that this service is highly valued by many individuals as they seek Deaf Ed. positions. Feedback also indicates that the advertising schools, universities and agencies are both amazed and pleased with this advertising service. Given that they must pay several hundred dollars to advertise such positions in other print mediums (e.g., newspapers and journals), the CED Web site is truly a "steal". Within this proposal, that "steal" changes into a "bargain".

Proposal:

This proposal has three distinct segments, those segments are as follows:

First: CED charge schools, universities and agencies to advertise Deaf Ed. related positions on the CED Web site. The charge would be $75.00 for positions filed via the Web site electronic"Employment Form" and $150.00 for positions that are either mailed or FAXed. Each position would be "posted" for three months. An additional, three month "posting" of the position would cost $50.00. If this rate had been charged to the positions currently listed on the CED Web site, it would have generated over $17,000 worth of income.

Second: The CED Web site can be used to not only post positions, but to also assist individuals who are seeking positions. In an effort to increase individual applications to CED, I would propose that: 1) students, in their final year at a CED endorsed Teacher Preparation Program, be permitted to advertise their coming availability and position preferences; 2) student submissions would be e-mailed to their faculty, with the explicit understanding that they will apply for CED endorsement upon graduation; 3) program faculty would forward approved student submissions to the CED Web site for posting in the "Positions Wanted" section of the site; and 4) CED would contribute $5.00 of the subsequent application fee for the general maintenance of the Web site (Note: the CED Director of Individual Endorsement would forward position request from existing Deaf Ed. professionals).

Third: The strength of the CED Web site lies in the uniqueness of its information. The weakness of the site is that the vast majority of that information was/is generated by the students and faculty of the Kent State University, Deaf Education Teacher Preparation Program. At the 1996 ACE-D/HH conference a proposal was made and accepted through which all ACE-D/HH members (i.e., the faculty at all U.S. & Canada Deaf Ed. Teacher Prep. Pro.) would be encouraged to "take-on" or become responsible for one segment of the CED Web sits. In this way, more individuals will contribute more information and that information will represent a greater diversity of ideas, knowledge and resources that has ever been present on the CED Web site. It will also serve to reduce the cost that are needed to maintain the Web site.

Impact:

The proposed Web activities would serve to:

    1. secure the long-term funding viability of the CED Web site;
    2. increase the inducements for individuals to apply for initial and ongoing CED endorsement;
    3. increase CED's visibility as a primary source for well qualified Deaf Ed. professionals; and
    4. encourage further collaboration and sharing between Deaf Education Teacher Preparation Programs.

Action Plan & Time Line:

July, 1998:

      1. CED Board accepts the proposed "self-funding" and "expansion" of the CED Web site;
      2. Each CED member organization agree to:
      1. Actively promote and support the Web plan through their publication and organizational structure (Note: it is critical that each organization strongly and consistently encourage it constituents to both advertise on and look to, the CED Web site for Deaf Ed. related positions);
      2. Identify one individual to serve as the "Web Liaison"
      1. Harold Johnson is appointed as the "Director" of the CED Web site;
      2. CED Board allocate $500 to assist in the initial announcement of the advertising schema; and
      3. Web Director uses the allocated $500 to contact (i.e., either by e-mail, FAX or mail) schools, universities and agencies that have previously posted positions to the "Employment Section of the CED Web site for the purpose of encouraging them to use the site in the future.

September, 1998:

      1. Each CED member organization identified one individual to serve as their Web "Liaison"; and
      2. Web Director establishes a listserv to facilitate communication between Web Liaisons;

October, 1998:

      1. Web Director and Liaisons establish a plan that strongly and consistently encourages constituents to advertise on and search within CED Web site for Deaf Ed. positions.

November, 1998:

      1. Implementation plan is put into action

December, 1998:

      1. Web Director submits a status report to the CED Board; and
      2. Board meets to discuss the viability of the implemented plan and suggest any necessary changes.

January, 1999:

      1. Web Director and Liaisons implement and monitor the Board suggested changes.

Budget:

The budget for this project will be limited to the funds that it generates. Generated funds will be used, in order of priority, to:

    1. pay Deaf Ed. majors for their CED Web work (Note: the hourly rate for that work is the U.S. minimum wage + incremental increases [e.g., $ .50 an hour] as individual workers expertise increases);
    2. purchase (as necessary) updates, enhancements and repairs of the "hard-drive" and "RAM" that "serves" the CED Web site;
    3. provide an honorarium of up to $5,000 a year to the Web Director and honorariums of up to $1,000 a year to each of the Web Liaisons;

All additional funds will be returned to the CED Treasure. A yearly report will be submitted to the CED Board concerning all Web activities and budget expenditures. The presence of the Web Director at CED Board meetings will be at the request and cost of the CED Board.